About the Company

Tracy Martinez

Tierra Wools is a spinning, hand dyeing, and hand weaving workshop and a retail store. We buy local wool, wash it, spin it, and weave the yarn into beautiful weavings which are sold from our workshop in Los Ojos, a small village in rural Rio Arriba County in northern New Mexico. The enterprise is operated by Los Ojos Handweavers, LLC, a limited liability company owned by the growers, washers, spinners and hand weavers that produce its goods, as well as supporting investors.

Tracy Martinez hand spins churro wool.

Many of the weavers of Tierra Wools descend from Spanish immigrants who settled in the Rio Grande Valley as early as the 16th century, with latter waves of immigrants from Spain and Mexico. Sheep raising was the economic mainstay of these settlers and the textiles produced by them were called "Rio Grande blankets." This weaving style was influenced by a mix of Spanish, Mexican and Indian designs, and characterized by the use of stripes and bands, saltillo diamonds (diamond pattern usually in center of weaving), and Vallero stars (six pointed star).

Some of the original member-owners of Tierra Wools.
Left to right: Karen Casias, Molly Manzanares, Nena Garcia Russom, Norma Martinez, Angie Serrano, Johanna Terrazas, Carla Terrazas. Not pictured: Sophia DeYapp.

Tierra Wools was started 25 years ago as part of Ganados del Valle, a community-based nonprofit organization with the mission of empowering rural people to create sustainable economies by building on cultural and agricultural resources. Maria Varela, Antonio Manzanares, Gumi Salazar and other founding members of Ganados provided crucial support, particularly in the early years, to help build Tierra Wools into the organization it is today. By buying local wool, training and hiring local people, and carrying on the Rio Grande weaving tradition of our ancestors, we are carrying on this important mission.

Tierra Wools fills a gap in this remote mountainous area by providing training and experience in business management and the art of weaving. By developing new skills and participating in a successful business, members and employees have developed self-esteem and been empowered to take leadership in the home and in the community.

The village of Los Ojos,

Matt Bradley Photo

In October, 1996 the employees of Tierra Wools formed a for-profit Limited Liability Company (LLC); Los Ojos Handweavers, LLC. On December 31, 1996 we purchased certain assets and liabilities of the Tierra Wools enterprise from Ganados. In March 1998, we purchased the more than 120 year old adobe building that houses our showroom and weaving studio. Los Ojos Handweavers, LLC is owned by its employees, as well as by investors interested in the success of this unique enterprise. We employ 12 to 20 people, depending on the season. 18 of the employees have invested as owners of the business. Our earned income from weavings, yarn, wool washing and our weaving school since 1986 is in excess of 6.0 Million dollars. Most of this money recirculates within the local economy.

Since buying the business, we have added a guest house, a weaving school, a fiber scouring plant, and revived natural dyeing of organically raised wool yarns. We have received support for our expansion and programs from Valley National Bank, the New Mexico Department of Agriculture, the New Mexico Sheep and Goat Council, the Regional Development Corporation (funded by the US Department of Energy), the New Mexico Community Foundation, SCI/ZERI Mew Mexico, Wool Traditions, and the Catholic Campaign for Human Development.

Staff

OPERATIONS OVERALL

Operations Manager    

Sophia DeYapp

Building Maintenance

Tony Valdez & Nathaniel Chavez

Weaving School Director      

Sophia DeYapp

Public Relations

Sophia DeYapp, Lupe Valdez

CASITA

Casita Manager                     

Sophia DeYapp

Reservations                         

Retail Staff & Lupe Valdez

Housekeeping Manager       

Sophia DeYapp

Housekeeper                         

Oralia Rivera 

Maintenance                          

Tony Valdez

Benjamin

Photo Wingspread Guides

RETAIL STAFF                    

Olivia Valdez

Kaye Raymond

Erika Velasquez

Pauline Sanchez

Pauline Weaving

Valero Star

Photo Rita Barton

PRODUCTION STAFF

Production Manager

Norma Martinez

Weavers & Spinners

Teri Garcia , Pauline Moya, Dona del Castillo

Olivia Valdez, Mary Velasquez,

Sophia DeYapp, Norma Martinez

Angie Serrano, Nancy Sullivan (apprentice)

Kaye Raymond (apprentice)

Yarn Line Manager 

Sophia DeYapp

Natural & Commercial Dye Manager 

Lupe Valdez

Teri Weaving

Photo Lorne Matalon 2007

Rachel Brown, owner of Weaving Southwest and Rio Grande Weaving Supply in Taos, and Master Weaver, teacher and author of "The Weaving, Spinning & Dyeing Book" wrote our weaving cirriculum in consultation with Maria Varela. She continues to serve as an advisor on many aspects of our craft and business.

Connie and Sam Taylor, wool growers and owners of Cerro Mojino Woolworks, south of Tres Piedras, NM, continue to provide advice & counsel on sheep, wool, washing, dyeing and many other subjects.

Ron Hix, Reynolds, Hix & Co., P.C. in Albuquerque NM is our accountant.

Eric Burris, Attorney in Albuquerque, NM advises us on general legal matters.

Lupe Dyeing & Skeins Drying,

Photos Lorne Matalon 2007

Past Staff & Support
Many people have helped Tierra Wools over the years as it has grown.

The early members of Ganados, including Antonio Manzanares, Gumi Salazar, Maria Varela, Rosendo and Angie Serrano, Cruz Aguilar, and Beth Rhodes, were instrumental in creating the organization that gave birth to Tierra Wools. Founding weavers including Gregorita Aguilar, Kika Chavez, Maxine Garcia, Josie Ulibarri, Molly Manzanares, Johanna Terrazas, Nena Garcia Russom, Angie Serrano, and later Sophia (Chavez) DeYapp, Karen Casias, Carla Terrazas and Norma Martinez, sustained Tierra Wools through the lean early years. We thank all them for having the vision and faith to keep building through many obstacles.

Rachel Brown, who was invited to teach spinning and saw that the future of Tierra Wools was in weaving, created our cirriculum and drove hours back and forth from Taos to teach, plan, encourage, and celebrate our first successes. Maria Varela was a mentor and crucial champion of Tierra Wools in its infancy and growth. She organized, fund-raised, publicized, taught, criticized & encouraged, as we struggled through our first years. We still much appreciate the work both did toward making Tierra Wools thrive. Doug Spence, serving as Executive Director of Ganados, was invaluable in providing support to Tierra Wools after our spin-off, particularly in negotiating the sale of the TD Burns building.

Deborah Begal, Helen Manzanares, Estefanita Martinez, Debbie Manzanares, Loyola Archuleta, Rosendo Serrano, Robert Wells, Vangie Cordova, Elipio Mercure, Belarmino Archuleta, and Estella Ulibarri, all served on the Ganados Board, and Lou Zervakos, Will Pape, Paul Trachtman, and Sophia Chavez served as Ganados Committee members, during the complicated time that it took to spin Tierra Wools off as a for-profit organization. Debra Sanchez Reed, Barry Dicker, Peter Chestnut, Sara Bobrow and Ann Lockhart assisted as consultants. We thank them, and all previous board members, for their hard work in achieving this.

Johanna Terrazas, founding member of Tierra Wools and Master Weaver, served as Marketing Manager until 1992. Cindy Friday, Managing Member and weaver, served as Marketing Director from 1993 to 1998. Both have provided invaluable contributions in making Tierra Wools, Ganados and Los Ojos better known.

Donations, Grants and Loans: Over the years individuals, banks and non-profits have provided financial support to the Tierra Wools enterprise through Ganados del Valle or directly. These include: Whitney Durell, Margaret Graham and Walter Earle, Helenti Homans, Molly and Antonio Manzanares, Robin Collier, Mary and John Collier Jr., Earl & Deborah Potter, Sally Wagner, Jim Figura, Wayne Tully, Will Pape, Valley National Bank, The Catholic Campaign for Human Development, The Noyes Foundation, The New Mexico Arts Division, The MS Foundation, The NM Women's Foundation, The Thaw Family Trust, The New Mexico Community Development Loan Fund, The Santa Fe Community Foundation, The New Mexico Community Foundation, The New Mexico Sheep & Goat Council, The New Mexico Department of Agriculture and The Regional Development Corporation (with funds from the Department of Energy & the US Congress).

Rachel Brown

Maria Varela

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